Ep 213 - Why You Shouldn't Ask What They Want

Ever wondered if there's a secret formula to successfully offering options to your clients? Prepare for a front-seat ride with us, Clay and Joseph, as we spill the beans on this fascinating topic. We've both spent our fair share of time in the electrical industry trenches, and we're bursting with insights to share with you from our experiences.

Imagine being served coffee and sandwiches - not knowing what you want yet, but being given options anyway. That's exactly what we're discussing in this episode. We'll also talk about the importance of appealing to both the logical and emotional sides of your clients, the mindset shift needed to avoid feeling like a pushy salesperson, and the untapped marketing potential in following up with clients who didn't initially choose your options. The episode culminates with one actionable step: designing all six options before popping the question to your customers. Buckle up and get ready for an enlightening journey!

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