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Ep 194 - Don't Say Too Much! (Put Down the Firehose)

Effective communication in electrical services is essential for building trust with clients. This involves being transparent, sincere, and communicating the value of the services while addressing safety concerns. Timing is crucial when discussing potential hazards, and striking the right balance between honesty and allaying fears is important to maintain trust.

Furthermore, the podcast episode highlights the significance of listening and asking the right questions to manage customer resistance to safety-related costs. It delves into the psychology behind such reactions and provides strategies for using emotional triggers to guide customers towards optimal decisions, ultimately boosting sales. For electricians looking to enhance their customer service and sales skills, this episode offers valuable insights and tips.

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